The Team: Jean-Pierre Bovie, Sophie Buechert, Nicholas Buechert

The Ask: To make volunteering and donating to Canine Companions® part of the cultural zeitgeist. Make it a cultural movement – something that every Millennial & GenZ does as part of their life.

The Insight: Millennials and Gen Z seek authenticity and consistency from brands they engage with, often gathering information and visual content via social media platforms.

Platforms like The Dodo and WeRateDogs specialize in sharing heartfelt stories about pets, particularly dogs. Their storytelling resonates deeply with a compassionate and empathetic audience, resulting in significant engagement levels.

The Idea: Using the bedrock of an empathetic and compassionate audience. There is an opportunity to present Canine Companions via a “Dogumentary” series that features handlers telling their story and experiences with their dogs, as well as, the volunteer who raised the dog to tell the story of the dog until they met their handler. The series aims to show the viewer how their love and care for the dogs ultimately help those who need them.

 “Changing lives with love.”